Supporting OEG’s communications ahead of $1Billion sale to Apollo

Overview

OEG is a leading offshore energy solutions provider, delivering infrastructure assets, technologies and specialist services across the global energy industry. With the world’s largest fleet of cargo carrying units (CCUs) serving the oil and gas sector, and an accelerating footprint in provision of services and products to the offshore renewables sector, the business has undergone significant growth over the past couple of years.

Burson Buchanan was engaged to help elevate OEG’s corporate profile as its then majority owner, Oaktree, prepared for a formal marketing process. The brief was to define and articulate a clear, credible narrative around OEG’s strategic ambition and future outlook – integrating corporate communications with sustainability advisory to ensure the business and its growth trajectory were positioned compellingly within a fast-evolving global energy landscape.

Strategic positioning and narrative development

Our engagement began with an in-depth assessment of OEG’s offshore and renewables divisions to build a comprehensive understanding of the business and identify the messaging themes and news-flow catalysts that would shape the communications programme.

From this foundation, we developed strategic messaging tailored to priority audiences and constructed a compelling investment narrative that supported both the sales process and OEG’s broader external communications to its wider stakeholder base. We established clear storylines informed by operational milestones and macro-thematic trends, and we drew out OEG’s unique value propositions to enhance media relevance. ESG insights and sustainability outputs were integrated into the messaging framework to ensure a cohesive and credible corporate narrative across all channels.

Integrated communications support

Working closely with OEG’s leadership team, Burson Buchanan’s communications specialists helped refine and modernise the company’s identity and external presentation. The focus was on creating media assets that reflected a global, integrated, safety-led business with scale, reliability and long-term relevance.

This included refreshed messaging frameworks and targeted media engagement to build visibility across key markets. We pursued consistent coverage across oil and gas, renewables and financial media, supported by a structured programme of media introductions to build relationships and encourage follow-through. News angles were tailored to generate opportunities in priority international regions—including the Middle East, the United States and Asia-Pacific – and bespoke distribution lists were created to maximise reach and relevance.

In parallel, we produced a series of news releases covering refinancing activities, brand developments, contract wins, strategic and sustainability initiatives, and product innovations. Together, these efforts significantly elevated OEG’s profile at a pivotal moment, reinforcing its capabilities and credibility with customers, partners and prospective investors.

Supporting a major strategic milestone

The strengthened positioning and clear articulation of OEG’s value proposition helped prepare the business for a major corporate milestone: its acquisition by Apollo for an implied valuation of approximately US$1 billion. The transaction represented a strong validation of OEG’s strategy, performance and long-term potential.

The sale marked the beginning of a new chapter for OEG, positioning the company to accelerate its global expansion, broaden its renewables offering and continue supporting offshore energy infrastructure across both established and emerging markets.

Sustainability and ESG advisory

A central element of the mandate involved enhancing OEG’s sustainability narrative, disclosures and internal frameworks. Burson Buchanan specialist sustainability team conducted a comprehensive review of the company’s sustainability programme – spanning its decarbonisation agenda, health and safety performance and human resources activities – and identified areas of excellence alongside practices requiring greater standardisation following a period of rapid, acquisition-led growth.

This work culminated in OEG’s maiden Sustainability Report, designed and written by Buchanan to meet the expectations of a diverse global stakeholder base, and was supported by the development of a Net Zero Roadmap setting out credible decarbonisation initiatives.

This strengthened sustainability platform enhanced OEG’s corporate credibility and supported its positioning as a long-term partner within the evolving offshore energy and renewables sectors.