News Archives - Burson Buchanan

It is our final act of 2025 as we wrap up the year: after 15 fruitful years at 107 Cheapside, the Burson Buchanan team is delighted to announce its official relocation to Burson’s UK headquarters at Rose Court, located just on the south side of London’s Southwark Bridge.

This move marks the full culmination of our merger with Burson, solidifying our position as a specialist strategic communications agency within one of the world’s largest PR powerhouses. From our new 10th-floor offices, we now command panoramic views over the Thames, signifying our complete integration into Burson and just a short, convenient walk from the City.

Our team is energised by this new chapter, and are looking forward to collaborating even more closely with our Burson colleagues to unlock unparalleled opportunities for our clients and our shared WPP-owned brand. We can now offer a truly integrated PR service encompassing Financial PR, Design & Creative, Sustainability Consultancy, Special Situations Advisory, Public and Corporate Affairs, and Crisis Communications – all from a single, dynamic hub.

In a world continually reshaped by geopolitical shifts, evolving regulations, and rapid technological advancements like AI, clients demand comprehensive, integrated communications solutions. Our full physical assimilation with Burson directly addresses these complexities, ensuring we deliver strategic solutions for every challenge and opportunity.

Beyond London, we can now leverage Burson’s expansive global network of 39 offices across North and South America, the Middle East, Europe, and Asia, offering unparalleled access to international capital markets and expertise, wherever our clients operate.

Our new Rose Court home, which sits on the historic grounds of the Elizabethan Rose Theatre, was designed by BDG Architecture + Design, is an inspiring space for collaboration and innovation, reflecting the creative spirit that the Burson brand imbues. It features a meditation and wellbeing room, a river-view bar and restaurant, and cutting-edge meeting room technology. The building’s standout rooftop terrace offers spectacular views of London’s skyline, including St Paul’s Cathedral and The Shard.

The Circle, Rose Court

We can’t wait to welcome you to Rose Court in 2026 to see our new home and capabilities firsthand.

Wishing all our valued clients and network a very Happy Christmas and a prosperous New Year.

Burson Buchanan is proud to have supported Adriatic Metals Plc on its US$1.3bn (UK£1bn / A$2bn) acquisition by Dundee Precious Metals Inc.

When we first partnered with Adriatic just four years ago, it was an unfunded explorer with a market cap under £300m, and many doubted the prospects of mining in Bosnia & Herzegovina. Through crafted communications, effective stakeholder engagement – including numerous investor and analyst site visits – we successfully enhanced the market understanding of ADT’s performance and growth potential.

Fast forward to today: Adriatic has become a standout UK success story in the global mining industry, culminating in a deal that won over 99% shareholder approval on both sides.

This milestone is a powerful example of our team’s ability to help clients unlock value – from exploration through to development, production, and ultimately, successful exit.

Site visit to Adriatic’s flagship, The Vareš Silver Operation in Bosnia and Herzegovina, May 2025

Visit Adriatic Metals Plc

Visit Dundee Precious Metals Inc.

As the AIM Market celebrated its 30th anniversary, Burson Buchanan had the pleasure of attending the market close ceremony on 19th June, hosted by Marcus Stuttard, Head of AIM, and Julia Hoggett, CEO of the London Stock Exchange.

The occasion was a reminder of the immense success the junior market has achieved since its launch in 1995 – its development into one of the world’s most successful growth markets, the crucial role it has played in encouraging and driving innovation, and most of all, the strength of the capital markets community it nurtures, from investment banks to PRs, lawyers to the companies themselves.

Burson Buchanan has enjoyed a wonderful and enduring 30 years with the AIM Market. As one of the few PRs around at the time of its inception, we are delighted to have been able to celebrate this significant milestone and look forward to the next 30 years!

“It was an honour to join the LSE and so many influential City advisers in celebrating 30 years of the AIM Market. It was a day to champion innovation and remind ourselves of the significant potential for UK capital markets. As one of the few London Financial PR firms to have been around since the AIM market’s inception, Burson Buchanan is proud to have played a significant part in supporting our share of the over 4,000 ambitious companies that have successfully raised £136 billion to date. We’re excited for the next chapter of AIM’s journey, continuing to promote the growth of dynamic businesses and the value in our capital market’s community.”

Stephanie Whitmore, Associate Partner

Reputation Capital Helps Companies Maximize Reputation to Unlock Billions in Shareholder Value

NEW YORK, June 10, 2025 – Burson, the global communications agency purpose-built to create value for clients through reputation, today announced the launch of Reputation Capital, a first-of-its-kind AI- powered technology and consulting solution designed to connect drivers of reputation to specific business outcomes such as stock price, sales or purchase intent. This new offer fundamentally advances how reputation is measured, valued and managed, offering leading businesses a live view of this dynamic, multi-faceted asset. Burson’s approach facilitates immediate decision making so businesses can act with speed and precision against reputational shifts that have a direct bearing on commercial success. Reputation Capital is available through WPP Open, the AI-enabled marketing platform.

“Our core belief at Burson is that reputation is the most valuable asset that any organization possesses,” said Corey duBrowa, Global CEO, Burson. “It’s complex and constantly evolving, influenced by a variety of factors beyond any singular element such as trust. Traditional tools for measuring and shaping reputation simply can’t keep pace with the velocity and volume of challenges our clients are navigating today. With Reputation Capital, we’re pinpointing the specific drivers of reputation, forecasting the impact of potential actions, connecting these insights directly to business outcomes, and pairing them with expert counsel. This empowers our clients to make informed decisions with speed and agility, ensuring their actions and communications positively impact corporate perception and business performance, and ultimately build a lasting competitive advantage in the marketplace.”

Advanced AI Modeling Pinpoints Reputation Drivers and Impact on Performance

The Reputation Capital methodology defines eight levers of reputation management, ranging from citizenship & social responsibility to management & leadership, to creativity & innovation, among others, and uses advanced data and AI models to predict the potential impact of the media environment, news, narratives, events, or actions on each lever. The models ingest and analyze information 24/7 from proprietary sources and technology platforms, capturing signals ranging from client-owned information to digital and social media. This analysis yields an up-to-the-minute reputation score that illustrates how a brand is perceived overall and isolates which specific levers need action to improve reputation with a direct impact on business. Burson’s expert counselors then develop strategic and creative messages and ideas, which are then tested and perfected for their potential for impact.

Reputation Capital analyzes brand-specific signals across segments – including geography, sector, reputation lever and audience – and uses near real-time AI analysis to pinpoint hidden or emerging reputational risks and opportunities and forecast their likelihood of scale and impact. Reputation Capital’s breadth of data and its modeling capabilities can deliver reputation scores and insights for thousands of global companies, both public and private.

“Traditional reputation management tools only offer a backwards view of corporate perception,” said Chad Latz, Global Chief Innovation Officer, Burson. “Reputation Capital changes the game by providing a dynamic understanding of a brand’s reputation in the marketplace and predicting the impact of actions relative to key business metrics. This latest innovation is unique in the marketplace and especially valuable during periods of turbulence or emerging opportunity, when advanced intelligence, urgent action, and sophisticated communications counsel are critical for safeguarding reputation or seizing potential.”

Direct Connection Between Reputation and Shareholder Value

The Reputation Capital platform models the shareholder value of a company’s reputation by focusing on business outcomes, such as stock returns, that differ from market expectations – to provide a clear picture of the impact of specific factors, like reputation, on shareholder value.

Modeling of technology sector companies proved that reputation contributes significantly to shareholder value. In this sector, shifts in company reputations contributed, on average, 0.97 percent in additional weekly returns – which in shareholder value ranges from USD $2.5B to USD $38B depending on the company being analyzed. Simply put, a one percent increase in its Reputation Capital score equated to USD $2.4B in added shareholder value for a technology company profiled in the platform.

“This profiling exercise underscores the critical role of reputation in driving financial outcomes,” duBrowa noted. “For businesses, it highlights the tangible economic value of building, maintaining and enhancing reputation. For investors, it emphasizes the importance of considering reputation when evaluating potential investments. For boards, it makes reputation – always a subject in the boardroom – a more tangible asset for every company and brand.”

Added Grant Toups, Global Chief Digital and Intelligence Officer, Burson, “Imagine knowing that perception around corporate integrity and governance, for example, or creativity, was having outsized impact on shareholder value creation compared to the other levers of reputation. Reputation Capital delivers that specificity, arming our clients with the predictive intelligence needed to build and sustain the reputational currency that drives business performance. By transforming perception into actionable intelligence, we can help clients make reputation a distinct and quantifiable competitive advantage that can be optimized for maximum ROI.”

Reputation Capital was validated by Augmented Intelligence Labs, a University of Oxford enterprise, and includes features that are part of Burson’s proprietary cognitive AI solution, Decipher, created in partnership with Limbik.

“Burson’s Reputation Capital is an exceptionally advanced platform that takes the most comprehensive view of reputation – and provides the most actionable intelligence – of anything that’s currently on the market,” said Dr. Felipe Thomaz, Associate Professor of Marketing, University of Oxford, and Co-Founder and Managing Director of Augmented Intelligence Labs, who counseled Burson on the solution’s development. “The empirical evidence that Reputation Capital reveals about the attributes that comprise reputation is extraordinarily valuable information that can guide Burson’s counselors and the C-suite.”

Reputation Capital is the latest addition to the Burson Innovation Portfolio, a suite of AI-enabled tools that equip Burson’s communications experts to provide clients with faster, better insights; precision audience targeting; and culturally relevant creative.

See the future of reputation management.

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

About Burson Buchanan

Burson Buchanan became a part of Burson in April 2024. Burson Buchanan was founded in 1984 and is acknowledged as one of the UK’s leading corporate and financial communications consultancies, renowned for its high standards of work and its integrity.

With over 90 retained clients, from FTSE 100 to privately owned companies of all sizes, our 45 specialist consultants advise businesses on how to communicate effectively with their target stakeholders and raise their profiles amongst mainstream and specialist investment media. We also provide digital, design, social, ESG, internal comms and crisis comms support.

Burson Buchanan supports the Altrad Group, a global leader in the provision of industrial services to a wide range of sectors and equipment for the construction and buildings sectors in various aspects of its corporate communications, including on the future advancement of its Sustainability strategy.

Altrad has published its 2024 Annual Report, reporting on another year of strong performance underpinned by a culture of empowering identity, and the Group’s 2024 Sustainability Report which advances its Sustainability reporting.

The enlarged Group (now made up of 60,000 skilled and talented people), with a diversified offering, positions Altrad as a strategic partner to blue chip clients supporting critical infrastructure across multiple sectors. Altrad’s diversification strategy provides strong business resilience with exposure to different market drivers in multiple sectors and regions of the world.

The Annual Report theme of Empowering Identity focuses on how this is a cornerstone of Altrad’s strategic vision and is at the heart of Altrad’s commitment to sustainable growth and ethical leadership. By fostering a culture and organisational structure that empowers people, Altrad cultivates a thriving environment where skills and excellence flourish. Creating a workplace where individuals innovate, collaborate and reach their full potential to achieve the collective goals of the Group.

Altrad Advances Sustainability Reporting

In 2024, Burson Buchanan was commissioned for a 2nd year to support Altrad with its sustainability disclosures.

Whilst the deadline for compliance with the new reporting standard – ESRS – has been delayed, Burson Buchanan guided Altrad with a foundational assessment of materiality, engaging with senior leadership and determining regulatory disclosure obligations for the multinational Group, based on the new standard and its relevance to Altrad’s operations.

The Group is a good example of the type of private organisation that now has to address formal non-financial reporting in line with new European Union legislation (CSRD), having previously provided stakeholders with a voluntary sample of sustainability activities from around its operations. The exercise has stimulated a Group-wide programme to develop the governance and internal controls necessary to increase the breadth and quality of sustainability-related performance, to provide a standardised level of external reporting that will meet both regulatory and stakeholder expectation over the coming years.

View the Annual report here

View the Sustainability report here

London, 9 May 2025 – Burson Buchanan is pleased to announce the appointment of two new partners, Louise Mason-Rutherford and Henry Wilson.

Louise brings nearly two decades of experience in strategic financial and corporate communications, advising clients from ambitious disruptors to FTSE 100 companies. She returns to Burson Buchanan after holding senior leadership roles at Citigate Dewe Rogerson, Portland and Buchanan, bringing deep expertise across sectors—particularly in industry, natural resources, sustainability, technology, and AI. Her return strengthens Burson Buchanan’s capabilities in high-growth and high-stakes sectors, where her insight, network, and strategic counsel will help clients navigate complex communications challenges with clarity and confidence.

Louise can be reached at [email protected]

Henry Wilson is Burson Buchanan’s Head of Investment Companies and has been leading and building our sector practice for many years. His reputation for excellence in this highly specialist sector has been instrumental in the continued growth of our presence in this important London market sector. Burson Buchanan is proud to continue to work with investment companies run by leading management teams in the sector including in recent years Aberdeen, Baillie Gifford, JP Morgan Asset Management and Schroders among many others.

Henry can be reached at [email protected]

Commenting on the appointments of Louise and Henry as Partners of Burson Buchanan, Bobby Morse, Senior Partner, said:

“The further strengthening of our Board at Burson Buchanan is testament to our commitment to providing clients with senior advisory services. Both Louise and Henry bring significant knowledge and experience in key sectors, including technology, AI, mining, and investment companies, all of which remain hugely dynamic in a rapidly evolving global capital market ecosystem. With the significant broadening of Burson Buchanan’s capabilities following the merger with Burson, today we have significant leverage in key global capital markets, stretching from North America, London, Europe, Asia as well as the Middle East, providing our clients with a strong platform to deliver on their growth strategies.”

About Burson Burson is the global communications leader built to create value for clients through reputation. With highly specialised teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is the flagship PR division of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com and www.bursonbuchanan.co.uk.

https://www.prweek.co.uk/article/1917238/burson-buchanan-names-two-new-partners

Altrad Group marks four decades of heritage built upon its founding values

Altrad Group, an international leader in industrial maintenance services and construction equipment, is proud to celebrate its 40th anniversary.

Established in 1985 in Montpellier, France, by its eponymous founder Mohed Altrad, the Group has evolved from its humble beginnings into an international leader delivering a diverse suite of specialist services and innovative products to multi sectors across its global footprint.

Transforming from humble beginnings into an international leader

The Altrad Group story began 40 years ago with the acquisition and transformation of an insolvent scaffolding manufacturing business. In the process of restructuring that business and securing the jobs of its workforce, Altrad embarked on a journey from a regional French business to a pan-European and then international Group, expanding by acquisition and organic means to build an organisation of scale and diverse offering across industrial and construction sectors. Today, the Group employs a talented workforce of c.65,000 people around the world.

Strategic expansion enhances value proposition for clients

The diversification of the Group has resulted in a stable business that is resilient to the cyclical nature of the sectors in which it operates, allowing the Group to deliver consistent and sustainable growth and secure employment and job creation.

Today, the Group generates sales in excess of €5.45 billion evenly distributed across its core geographic markets of UK & Nordics, Continental Europe, MENA, APAC, Americas & Africa, with 84% coming from the Services business and 16% from the Equipment business. Showcasing the Group’s ambitions to support a sustainable future, c. €1 billion of Group revenue was derived from services to clean energy sectors of nuclear, hydrogen and wind.

Burson Buchanan supports Altrad in various aspects of its corporate communications. As part of this collaboration, Burson Buchanan also advises Altrad on the future advancement of its ESG strategy, as well as its effective implementation and communication to all stakeholders.

Read Altrad’s press release: here

Read more here in a recent Forbes article.

New hires strengthen the firm’s capital markets and strategic advisory services

NEW YORK, March 4, 2025 – Burson Buchanan, the strategic communications and financial markets advisory firm, today announced the appointment of two managing directors to its U.S. business: Claire Doan in San Francisco and Jake Yanulis in New York. Their appointments are effective March 3, 2025.

“Claire and Jake have significant experience advising clients through the most consequential, ‘bet the company’ opportunities and threats that businesses face,” said Matt Reid, U.S. CEO, Burson Buchanan. “Their expertise across M&A, litigation, government investigations, private equity and shareholder activism strengthen our strategic advisory capabilities. I have seen firsthand the expertise and dedication they bring to client assignments, and I’m delighted to continue that partnership as we grow Burson Buchanan in the U.S.”

Doan joins Burson Buchanan from H/Advisors Abernathy, where she was Managing Director and Head of Litigation, advising on myriad high-profile matters and crises for clients across a variety of industries, including technology, higher education and healthcare. Before that, she oversaw strategic communications and media relations for the University of California across its campuses and medical centers, spearheading communications strategy on sensitive matters such as litigation, cybersecurity, COVID-19 policies, labor disputes, student protests and the Varsity Blues admissions controversy. Doan is an Emmy- and Edward R. Murrow Award winner, having spent the early part of her career as an investigative journalist at stations in Sacramento, California, and Tucson, Arizona.

Yanulis comes to Burson Buchanan from H/Advisors Abernathy, where he served as a Managing Director, advising boards and management teams on effective communication and stakeholder engagement through periods of business transformation, including corporate transactions, shareholder activism defense and major crises. During a nearly decade-long tenure with his prior firm, he partnered with leading consumer companies, healthcare organizations and technology, media and telecommunications businesses to articulate shifts in strategy, execute industry-defining M&A transactions and protect and enhance corporate reputation amid unexpected external challenges.

About Burson Buchanan

Burson Buchanan provides strategic communications advisory services to help clients achieve their business and reputation goals. The firm specializes in advising companies on reaching critical financial and stakeholder audiences and to navigate major inflection points in their business. The firm’s key areas of expertise include financial communications, mergers & acquisitions, fund raisings and IPOs, spinoffs and demergers, activist defense, crisis and issues management, litigation communications, and regulatory issues/government investigations. Burson Buchanan is a member of Burson Group. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.

“When I was appointed CEO of Landore, I wanted to make it clear that my tenure would be different. My desire was to be able to communicate the new Landore strategy and opportunity in an interactive way with shareholders. Therefore, I am delighted to be able to announce the launch of the new Landore website.”

Alexander Shaw, CEO of Landore Resources

Burson Buchanan’s creative team is proud to announce the launch of the new Landore Resources website. After receiving a brief for a rebrand and new corporate website, our team relished the opportunity to collaborate with Landore Resources, building a modern and informative platform that effectively showcases their exploration projects and overall company vision.

From the timeline mapping out the targeted strategy for developing its highly accretive BAM Project, to detailed information on their team and Landore’s long-term goals, the focus was on creating a seamless and engaging user experience. We invite you to explore the new site and discover the potential of Landore Resources – now presented with clarity, style, and a user-friendly design.

View the new website here

NEW YORK, December 9, 2024 – Burson, the global communications agency purpose-built to create value for clients through reputation, today announced that Matt Reid has joined strategic communications and financial markets advisory firm Burson Buchanan as U.S. CEO, effective December 2. Reid is based in Washington, D.C. and will oversee the expansion of the brand and business in the U.S. market.

Reid uses his deep experience in financial and corporate communications, public affairs and crisis management to provide strategic counsel to clients facing “bet the company” opportunities and threats. His expertise includes managing financial transactions and issues; complex litigation matters and government investigations; policy and regulatory challenges; and major corporate crises. He has also managed communications for numerous corporate acquisitions, mergers and SPAC transactions.

“Businesses are facing pressures from all quarters – both internal and external – that can create high-stakes threats, imperil reputation and undermine financial confidence,” said Corey duBrowa, Global CEO, Burson. “Matt brings a successful three-decade career in advising clients through myriad complexities, opportunities and strategic scenarios to protect and build reputation and optimize valuation. I benefitted from his steady hand and wise counsel during my time as a client and when we were colleagues at WE Communications, and know his considerable expertise will be a tremendous asset to our clients and potential clients as we build Burson Buchanan in the United States.”

Before joining Burson Buchanan, Reid was Managing Director and Head of the Los Angeles office for H/Advisors Abernathy, as well as lead of the firm’s cybersecurity and litigation communications practices. He also contributed to the firm’s capital markets work in the U.S. and its global public affairs efforts. Prior to that, Reid was Managing Director and co-head of the Los Angeles office of Sard Verbinnen & Co. (now FGS Global), where he oversaw mergers & acquisitions, activist defence, executive transitions, crises, regulatory and litigation matters for clients across numerous industries, including technology, life sciences and education. Earlier, he was Senior Vice President, External Affairs for BSA | The Software Alliance, the leading global trade association for the software industry, where he oversaw global communications and government relations. He has also held senior corporate communications and public affairs roles at agencies including WE Communications, FleishmanHillard and GCI Group. He began his career working on high-profile political campaigns.

“Burson Buchanan has a well-earned reputation in the UK across 30 years for helping clients manage issues, markets and corporate reputation to build stakeholder confidence and facilitate innovation and growth,” said Reid. “As a boutique strategic communications and financial markets advisory firm within Burson Group, we offer highly specialized expertise, backed by the resources of the global communications agency that set the gold standard for reputation management and strategic advisory. I couldn’t be more enthusiastic about what we’ll be able to achieve as we expand Burson Buchanan into the U.S.”