Most recently, the company asked Burson Buchanan to refresh its online presence to ensure that its varied audiences understood the importance of the project on a geopolitical basis and the significant socio-economic impacts which would deliver broad stakeholder value.
Burson Buchanan conducted a workshop with management to review the articulation of the company proposition and define a range of key messages. This narrative platform enabled the development of key content features that were then brought to life through the website.
Launching after an intense 4-month production, the site provides rich content and a steady flow of news stories to keep users engaged.