Making the investment case heard

The Company, an international specialist fund services group, has a clear strategy for growth with significant expansion opportunities amongst its current client base and an opportunity to tap into larger funds via its existing network. Its London listing will support these growth ambitions.

Buchanan was engaged to implement a communications strategy for the IPO, supporting the brokers, lawyers and Company in its RNS drafting and comms collateral. Buchanan assisted with the Company’s external communication to its key stakeholders via the media and through the creation of an investor website.

Buchanan provided media training to key spokespeople and put together a compelling equity story which helped secure supportive attention for the investment case and KPIs of the Group through widespread media coverage.

Buchanan organised an exclusive with The Sunday Telegraph, which featured prominently in both the paper and online. This was followed by supportive commentary from other tier 1 media, newswires, investment focused titles and the trade press.

Buchanan successfully implemented the investor website, a first point of call for current and future investors.

The completion of the IPO was especially satisfying given the challenging equity capital market conditions seen in 2023 and the difficulties faced by other corporates in trying to succeed with a primary fundraising.