Buchanan was appointed to ensure that the company’s investment case was being told more effectively to key journalists, analysts and investors.
We used our technology experience combined with narrative storytelling and communications expertise to identify appropriate KPIs. This helped form a compelling investment case that highlighted the progress that had been made and ensured a thorough understanding of the market opportunity.
A detailed review of the investment case was undertaken, leading to the creation of new investment collateral and clear and concise KPIs that could be easily benchmarked by the market, creating the groundwork for demonstrable progress.
Buchanan worked with the executive team to develop a strategy for communicating the Group’s ESG impact story and the environmental benefits that can be realised by their customers through their use of Blancco’s products – improvements that could support their own sustainability strategies and reporting.
We also engaged with subject matter experts across the business to understand the way the Group approaches ESG management, from supporting employee development to managing its own carbon footprint.
