A connected brand experience.

Overview

The Rank Group plc (‘Rank’) first engaged Burson Buchanan in 2021 to support the development and communication of its sustainability strategy. Our consultants led them through a materiality assessment to support thei understanding of the sustainability-related issues most pertinent to their stakeholders, as well as to develop their ESG strategy. The team went on to produce the business’s inaugural Sustainability Report.

The mandate with the business has grown considerably since then and, in 2024, Burson Buchanan published the latest programme of stakeholder communications for the Group, which includes their Annual Report, fourth Sustainability Report, and a new Group corporate website. The team also conducted a double materiality assessment for the business, to prepare for the new international sustainability reporting regulations.

Reporting

A key part of our mandate was to consult on the content and manage the production of the Group’s regulatory reporting disclosure to shareholders, requiring a depth of capability and capacity to meeting the hard publication deadline.

Additionally, we have continued to provide best practice advisory to Rank on its sustainability reporting. In anticipation of incoming regulation on sustainability disclosure, we carried out a double materiality assessment. This not only enhances the Group’s ability to manage sustainability risks and seize opportunities but also positions Rank effectively to meet future regulatory requirements.

The in-depth assessment considered both impact materiality and financial materiality, thereby assessing the Group’s impact externally on society and the environment, as well as the financial implications of identified risk and opportunities for the business.

Burson Buchanan has also supported the Group in the development and articulation of its Net Zero Pathway, as well as continuing to deliver its mandatory reporting on climate-related governance, strategy, and risk management.

Corporate Website

The team worked with Rank to develop a new concept for its corporate website that reflects the Group’s purpose, ‘to excite and to entertain’.

The homepage showcased the connected product experience of the Group’s brand portfolio that underpins the business model, whilst providing specific content for the critical investor audience.

Video interviews with key members of the Group executive helped deliver Rank’s story in a dynamic and accessible way, whilst the new design helped amplify both Rank’s corporate and portfolio brands. The Annual and Sustainability reports extended this elevated design across the entire communications suite. This enhanced programme has provided the client with a progressive platform of consistent corporate information to engage audiences across a range of channels.

Photo & Videography

Notable features within the project included the production of a new corporate movie and series of management interviews for the website.

This involved the conceptualisation, scripting, storyboarding, art-direction and editing of the communications, and full project management of the project including model selection, wardrobe management and location sourcing.

This content was then used in still and moving image formats for use across the suit of communications, including reporting and digital engagement.