The Trump Tariff Whipsaw

Why refunds and uncertainty post new communications challenges

Managing Director, Jake Yanulis recently spoke with PR Week to provide practical recommendations for corporate management teams looking to effectively communicate with investors amid the ever-shifting landscape of global tariffs. In light of the recent U.S. Supreme Court ruling and subsequent requests for tariff refunds, Jake shared best practices from recent client engagements, adding: 

“Companies have had a lot of practice doing this delicate dance, trying to inform shareholders and the financial community about what’s happening without getting over their skis,” says Yanulis. “The situation is evolving, but the core messages should stay consistent. The last thing you want is to have to walk back what you said because things are moving by the minute.”

Read the full story from PR Week | 26 February 2026