A resourceful relationship

Overview

Norge Mining is a privately held mining company developing Critical Raw Materials to meet the increasing resource demand from the renewable energy, agricultural and other industries.

From start up in 2018, Norge Mining’s focus has been on ensuring its operations embed the responsible business practices expected by stakeholders.

Burson Buchanan was brought on board to support with external communications strategy, provide senior counsel to the executive team and support their stakeholder engagement initiatives through media, reporting and digital channels.

Reporting

Burson Buchanan helped the company to establish a strong governance framework with the establishment of an ESG Committee and ESG steering group along with terms of reference. Meeting on a monthly basis, Buchanan supports the committee with briefing papers on developments in sustainability regulation and voluntary best practice disclosure as well as attending executive meetings in a retained advisory capacity.

Burson Buchanan helped the company establish its ESG Policy and disclosure framework, drawing on stakeholder perceptions and using the internationally recognised frameworks of the Global Reporting Initiative, UNSDGs and the Metals & Mining supplement of the Sustainability Standards Accounting Board to measure performance.

Having set in place the disclosure framework, Burson Buchanan worked with the executive team to gather key performance indicators and draft content that captured operational progress. An important component of the company’s reporting is the presentation of the underlying geo-political and economic drivers that are impacting the market for critical raw materials and underpin the sustainable investment thesis of the company.

In addition to Annual Reports, Burson Buchanan has now produced two Responsible Business Reports for Norge Mining, each building on the company’s commitments to a low carbon development of Critical Raw Materials that are looking the meet the resource security agenda of the EU and support essential food production requirements and decarbonisation technologies. Burson Buchanan is a permanent member of their ESG Working Group and attendee of ESG Committee meetings.

Corporate website

Most recently, the company asked Burson Buchanan to refresh its online presence to ensure that its varied audiences understood the importance of the project on a geopolitical basis and the significant socio-economic impacts which would deliver broad stakeholder value.

Burson Buchanan conducted a workshop with management to review the articulation of the company proposition and define a range of key messages. This narrative platform enabled the development of key content features that were then brought to life through the website.

Launching after an intense 4-month production, the site provides rich content and a steady flow of news stories to keep users engaged.